The Fundamentals Visual Guide

The purr-fect guide for reaching your infinite potential!

Serious science. Serious growth. Seriously cute.

Build better habits using behavioral science. Small tactics. Big change.

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Nine lives worth of wisdom in one guide.

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Achieving Potential

“I know what it feels like to not to be achieving my potential. I was underperforming as a husband and father. Then I learned the fundamentals I share in our quests. Within 1-year my wife said I was 80% more kind and a 40% overall better human.” - Adrian

Behavior change is a skill.

Developed through science-backed tactics and practice.

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Five Quest - Cat Gazing At Mountain With Quests Highlighted On Winding Path

Behavior Change Quest

The fundamentals of how to move from theory to practice to mastery. You will learn how to use motivation, ability, and prompt tactics to install and delete habits. If you tried to change before and failed #no-big-deal. It was likely a design flaw, not a personal flaw.

Want better habits? Learn science-backed tactics that help you become the type of person who closes the gap between knowing and doing.

Level 1: The foundation for all the other quests.

Behavior Change Slide Examples

Meaningful Days Quest

The fundamentals for a meaningful life. A meaningful day checklist of the fundamentals can increase goal attainment by 42%, reduce mortality by 47%, and move people from the 60th to the 83rd percentile in flourishing.

Want more meaning? Learn science-backed tactics that help you become the type of person who closes the gap between mediocre and meaningful days.

Level 2: Unlocks after you complete the behavior change quest.

Meaningful Days Slide Examples

Antifragility Quest

 The fundamentals of becoming immune to obstacles. The opposite of fragile. There is something beyond resilience. The more life kicks you around the stronger you get. The wind extinguishes a candle but fuels a fire.

Want less stress? Learn science-backed tactics that help you become the type of person who closes the gab between stress and confidence.

 Level 3: Unlocks after you complete the behavior change quest.

Antifragility Slide Examples

Energy Quest

The fundamentals for heroic levels of energy (eating, moving, sleeping, breathing, and making waves). The energy fundamentals are fundamental. They are the foundation for everything else you do.

Want more energy? Learn science-backed tactics that help you become the type of person who closes the gap between being tired and energized.

Level 4: Unlocks after you complete the behavior change quest.

Energy Slide Examples

Flourishing Quest

The fundamentals of thriving and flourishing. Everything is interconnected. Happiness = whole person + well-being. We review the latest research and models on well-being such as SPIRE, PERMA, and the Big 3×2.

Want more happiness? Learn science-backed tactics that help you become the type of person who closes the gap between languishing and flourishing.

Level 5: Unlocks after you complete the behavior change quest.

Flourishing Slide Examples
Infinite Potential Cat

You Only Have One Life. Don't Waste Nine Lives' Worth of Potential.

If you are not actively closing the gap, it's getting wider.

Stop being stuck, tired, stressed, living mediocre days, and languishing.

While our guide is free today. The time you're losing is priceless.

Unlock Your Infinite Potential

Build better habits using behavioral science.

Start getting unstuck, feeling energized, becoming antifragileliving meaningful days, and flourishing.

Close the gap today. Small tactics. Big change.

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Cat Pursuing Infinite Potential